How it works

Five steps to get started, from download to your first celebration.

Getting started

  1. 1

    Download and sign up

    Create your account and set what showing up means for you.

    Connect a wearable if you use one so your progress is tracked automatically.

  2. 2

    Create or join a Moai

    Start a Moai with friends or join a coach-led Focus Moai for more structure.

    Either way, you're in a small group working toward a shared goal—whether that's weight loss, muscle gain, or long-term health.

  3. 3

    Set a workout commitment

    This curates a coach-designed routine based on your focus, equipment availability, and training experience. Send a quick form-check video anytime you want feedback on how you're moving.

  4. 4

    Train and check in

    Log workouts, share progress, and be honest when things get off track. Message your coach directly in the app, and watch your streak build—both yours and your Moai's.

    Your group sees it all—wins and misses.

  5. 5

    Celebrate wins together

    Progress is shared.

    You cheer each other on, build momentum, and stay in it as a group.

Why I built Moai

Hi, I'm Jay.

About 15 years ago, when I left home for college, I decided to take better care of my health. It took a few years, but I eventually lost around 80 pounds.

There was no extreme diet or perfect plan. I found routines that worked for me and kept coming back to them, week after week.

But getting there was harder and lonelier than it needed to be. I needed guidance to know I was moving in the right direction, accountability to keep going when motivation faded, and people in my corner when things did not go according to plan.

A personal trainer can provide that, but paying hundreds or even thousands of dollars every month is not realistic for most people. And even with a trainer, health can still feel like something you are trying to manage alone.

Moai was built around a different idea: share the support of a coach across a small group, make it more affordable, and make the experience more social and enjoyable.

You get a plan shaped around you, a coach helping you move forward, and a group that notices when you show up and supports you when you struggle.

Because lasting change is easier when you have the right guidance, real accountability, and people beside you.

Jay
Founder

Get started